It doesn’t matter whether you’re selling Jesus or Buddha or civil rights or how to make money in real estate with no money down. That doesn’t make you a human being. It makes you a marketing rep. If you want to talk to somebody honestly as a human being, ask him about his kids. Find out what his dreams are. Just to find out, for no other reason. Because as soon as you lay your hands on a conversation, to steer it, it’s not a conversation any longer, it’s a pitch. And you’re not a human being. You’re a marketing rep.
Then you will gain character, because honesty will reach out from inside and tattoo itself across your face.
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