The ranking is based on the number of football fans in the five European key markets with an unprompted awareness of the company/brand as a football sponsors. Only sponsors with awareness in more than one market are ranked.
Sponsors such as Deutsche Telekom or VW, were mentioned very often but only in Germany and so they were not included in the list.
Sponsors such as Deutsche Telekom or VW, were mentioned very often but only in Germany and so they were not included in the list.